Enabling data-driven decisions:
Olivia Vile

23 April 2026

The twentyfifty team work with global companies to deliver on their commitments to respect human rights.

In this edition of ‘Meet the Impact Makers’, we sit down with Data Analyst Olivia Vile, who joined twentyfifty in 2025.

Olivia talks about complex datasets, Power BI and the potential of responsible artificial intelligence.

Tell us about your career to date. What brought you to twentyfifty?

I studied Mathematics at university, focusing on modules in statistics, analysis, and economics – the areas I found to be the most enjoyable. After graduating, I was keen to apply these skills in a technical environment, so I joined a defence and engineering company. Over time, I progressed from the graduate scheme to a Senior Analyst role.

I learnt so much within this role. I developed a strong mix of technical expertise and interpersonal skills. However, I realised I wasn’t fully engaged with the nature of the data and projects I was working on. I wanted to remain in analytics but shift to a sector where I felt I could connect more to the work and be more impactful.

twentyfifty stood out because of its mission-driven approach and global reach. It offered the chance to apply my analytical skills to projects that contribute to positive change.

What does a typical day at work look like for you?

No two days are the same. I work across a mix of internal initiatives and client projects, spanning sectors such as FMCG, agriculture, and tobacco. Every few weeks brings fresh and interesting challenges.

A significant part of my role involves working with risk data. This means analysing reports, public data, and rankings from multiple organisations to provide insights at a country level.

I also spend time building and managing Power BI dashboards – both internal and client-facing – creating clear, impactful visualisations that support decision-making.

Often, I’m brought in for short-term contributions to specific project components, but my favourite tasks involve tackling complex datasets: cleaning, modelling, and visualising them to uncover actionable insights for our clients to implement. These outputs are critical – they inform strategic decisions and help shape long-term project plans.

Tell us one thing inspiring or motivating about your work with twentyfifty clients?

I’m most inspired when we present findings and move into the “what’s next?” conversation. Seeing data-driven insights translate into real-world impact – supporting local communities and influencing client strategies – is incredibly motivating.

A highlight so far has been developing a Living Income tool in Power BI. It helps clients visualise trends, identify gaps, and plan interventions to improve farmers’ livelihoods. Building it was challenging but rewarding, involving problem-solving and close collaboration with other colleagues. I hope it becomes a resource that our team can use with clients that will benefit farmers and their families in the longer term.

As a member of our AI working group, how do you see AI enhancing how we support our clients?

We’re learning continuously as a business – experimenting, sharing insights, and refining our approach. The goal is to integrate AI responsibly and effectively, ensuring it amplifies our ability to deliver meaningful, data-driven solutions for clients.

AI has enormous potential to transform how we work. We are learning how AI can best support how we structure our impact assessment approach and communication of findings – helping us streamline the process of recording the raw data to analysing and writing a final report.

Second, automation of routine tasks will free up time for strategic thinking and client engagement.

What tip would you give to anyone who might be interested in pursuing a career like yours?

I would firstly say that although having a range of technical expertise and skills is important, one of the most valuable abilities is being able to sit down with clients or stakeholders, really listen, and interpret what they are asking for.

Requirement scoping and asking the right questions to identify the true aim is crucial. This ensures anything you deliver is not only accurate but easy for the client to use and understand long term.

Secondly, I’d highlight that you can be a Data Analyst in many sectors, but having the chance to do this work in a way that drives social change and gives a voice to those who deserve to be heard is rare and incredibly rewarding.

In this field, the data is vast and varied, and we need people who can interpret findings and design data-driven solutions that enable long-term impact.

Finally, where might we find you when you're not at work?

I'm a very keen cyclist. My sister and I have been on some great bikepacking trips in the past couple of years and we are happiest when we're lost in the middle of nowhere trying to navigate home for dinner.

I also love to do art and read, so visiting a gallery and then coming home for tea and some book time sounds like a great day to me!

Thank you for your time, Olivia!

Interested in exploring our data analytics capabilities for informed decision making?

Get in touch with our team at info@twentyfifty.co.uk.